Mobile Ad Degree - Reach The One

Welcome to Mobile Ad Degree
9:00AM – 9:30 AM
Registration & Hosted Breakfast
9:30 AM – 9:45 AM
Welcome & Introduction to Mobile Ad Degree
Brian Cowley, President & CEO of Ad Infuse

Opening Keynote
9:45AM – 10:05 AM
Lucy Hood
Former President of Fox Mobile Entertainment

Featured Speakers – The Industry in Action
10:05 AM – 10:35 AM
Ben Kennedy
Director of Business Development, Kinetic Mobile
10:35 AM – 11:05 AM
Stephanie Bauer Marshall
Mobile Advertising Lead, Verizon Wireless
11:05 AM – 11:20 AM
Break

A Look Under the Hood –
Defining the Mobile Opportunity
11:20 AM – 11:40 AM
Mark Donovan
Chief Marketing Officer, M:Metrics

Featured Case Study Presentations
11:40 AM – 12:05 PM
Adidas Case Study
Presented by Gene Keenan
VP Mobile Services, Isobar
12:05 PM – 12:30 PM
Hyundai Case Study
Presented by Elgin Kim
Head of Sales – West, Nokia

Lunch on the Go
12:30 PM
Grab a boxed lunch on your way out.
Or stick around and network a bit.
Either way, lunch is on us!

	LUCY HOOD Keynote Speaker MORE ABOUT LUCY

	STEPHANIE BAUER MARSHALL Verizon Wireless MORE ABOUT STEPHANIE

	MARK DONOVAN M:Metrics MORE ABOUT MARK

	ELGIN KIM Nokia MORE ABOUT ELGIN

	GENE KEENAN Isobar International MORE ABOUT GENE


Get Close, Get Educated Learn what’s happening in mobile advertising right now; join us for breakfast and earn your degree. Remember, admission is free and space is limited so register soon to guarantee your entry!!

The Beverly Wilshire Hotel Grand Ballroom 9500 Wilshire Boulevard Beverly Hills, CA 90212 GET DIRECTIONS